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Understanding the basic entities in Indic8 will help you organize products, gateways, and metrics effectively.

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1. Unified Product vs Provider SKU

A single product (for example, Pro Subscription) is often sold across multiple distinct platforms:
  • On the web via Stripe (prod_N9xLKjs9) or Polar (prod_polar_871)
  • On iOS via Apple App Store (com.acme.pro.yearly)
  • On Android via Google Play (acme_sub_pro_1y)
In Indic8:
  • A Provider SKU represents the raw external identifier in the respective gateway.
  • A Unified Product aggregates these provider SKUs into a single entity, allowing you to analyze total blended sales, active subscriptions, and blended refund rates.

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2. Multi-Gateway Ledger

The Ledger is an immutable, append-only table of financial events. Every successful charge, subscription renewal, dispute, and refund is recorded as a normalized transaction:
  • Gross Volume: Total charged amount in the customer’s native currency.
  • Normalized Volume: Equivalent value in your workspace base currency at the timestamp rate.
  • Provider Fee: Gateway transaction cuts and platform fees.
  • Net Volume: Actual capital deposited into your account (Gross - Provider Fees - Taxes).

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3. Sovereign Hashing

Indic8 calculates customer retention and repeat purchase velocity without storing Personally Identifiable Information (PII). When an email address (e.g. alex@example.com) arrives in a webhook:
  1. Indic8 extracts the domain and normalizes the string.
  2. The string is combined with a workspace-secret cryptographic salt.
  3. An SHA-256 hash is computed (e.g. usr_9f81a7b6c...).
  4. The raw email is permanently deleted from memory.
This allows Indic8 to track whether usr_9f81a7b6c renewed in Month 3 without ever knowing their real identity.

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4. Cohort Vintage Analysis

Cohorts are groups of customers who made their first purchase or subscription in the same calendar month. Indic8 evaluates cohorts across two primary metrics:
  • Net Revenue Retention (NRR): Percentage of recurring revenue retained from the original cohort over time, factoring in expansions, upgrades, downgrades, and churn.
  • Blended LTV: Average cumulative revenue generated by a customer across all channels after NN months.

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5. Milestone Verification

Indic8 includes an automated milestone detection engine. When your workspace crosses key thresholds (10kMRR,10k MRR, 100k Gross, 1,000 active subscribers, or Highest Revenue Day):
  • A cryptographic snapshot is signed by the Indic8 telemetry engine.
  • A Studio Canvas export card is generated with verification hashes.
  • You can share the verified card on social media or embed it in investor pitch decks.