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Retaining and expanding existing customer revenue is critical for SaaS efficiency. Indic8 automatically groups subscribers into monthly acquisition vintages and tracks revenue expansion over time.

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Key Retention Metrics

Net Revenue Retention (NRR)

Percentage of recurring revenue retained from a cohort, including upgrades, add-ons, and downgrades.

Blended LTV

Cross-gateway cumulative lifetime value across web, iOS, and Android subscribers.

Churn Anomaly Detection

Detect spikes in voluntary cancellations or payment failure involuntary churn.

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Cohort Vintage Matrix

The cohort table visualizes revenue retention by month of sign-up:

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NRR Calculation Formula

NRR=Beginning MRR+Expansion MRR−Contraction MRR−Churn MRRBeginning MRR×100%\text{NRR} = \frac{\text{Beginning MRR} + \text{Expansion MRR} - \text{Contraction MRR} - \text{Churn MRR}}{\text{Beginning MRR}} \times 100\%
An NRR above 100% signifies net negative churn, meaning existing customer expansions outpace cancellations.